This article is the first in a series I will be writing regarding various Social Media applications and how to apply them to your business. My first article centers around Twitter, a social media application that is very easy to use and can be quite effective in marketing your business online.
Twitter is a very interesting application, enabling people to share their thoughts and connect with others, in 140 characters or less. Twitter has created their Twitter for Business site, enabling business users all around the world access to the latest and greatest information about Twitter and what it can do you for your business, no matter how big or small.
The Twitter for Business site has three main sections – an area where you can learn about the Twitter Basics such as how it all started, a glossary of Twitter terms, best practices, and even how to use Twitter on your mobile phone. Advanced users can learn how to grow a Community online, read case studies, and read up on the latest resources and widgets available. The possibilities are really quite endless!
As if this wasn’t enough, you can even start Advertising on Twitter, where you can use Promoted Tweets which basically send your regular tweets to a broader audience, giving you a lot more exposure. Twitter even offers Advertiser Analytics – enabling its advertisers to measure the results of their campaign.
Twitter has done such a fantastic job of writing all of this content, no wonder they have such a steady following. So why isn’t everyone already on Twitter? I know that some people I have spoken to think it’s ‘too hard’ or think it’s a ‘fad’ or ‘trend’ that they won’t bother learning because it will be gone soon. With over 370,000 new sign-ups DAILY, and a whopping 175,000,000 registered users, Twitter is really a force to be reckoned with online!
If you’d like to read more about how Twitter started, this article by one of its creators, Dom Sagolla (@Dom) titled, “How Twitter Was Born”, is an excellent read. You can also find Dom’s book, 140 Characters: A Style Guide for the Short Form on Amazon.com, with an expanded history of Twitter.
Twitter has also come out with Twitter 101, a special updated guide with even more information about how to use Twitter for your business. Get started today towards promoting your business online with one of the most effective social media applications out there!
If you’d like to follow me on Twitter – you can find me online @agataklein.