Social Media Week – Vancouver – September 2011

This week kicks off Social Media Week (SMW), September 19th to 23rd, 2011. Social Media Week is a set of international biannual conferences and events, aimed at bringing people together via learning experiences and online information, regarding social media and its role in our society. It also covers emerging trends in areas such as blogging, Facebook, Twitter, and more.

Social Media Week started back in 2009 in New York, and has since grown to encompass nine cities at the last conference earlier this year, in February 2011. September’s conference is said to be the biggest yet, with twelve or more cities participating globally.

This will be Vancouver’s first Social Media Week, and there are many enticing activities that are taking place around the city, to help you engage your audience, and learn effective techniques to make the most of your social media campaigns.

Events in Vancouver

Registration for many of the events is sold out or close to it – but check online as you may still be able to get tickets!

The Blogging Summit
Vancouver’s Social Media Week starts with ‘The Blogging Summit’, on Monday, September 19th at UBC Robson Square from 9am to 12pm. Featuring Keynote speakers such as Shane Gibson (co-author of Sociable! – B2B Blogging and Podcasting Strategies), Dr. Raul Pacheco (, and Tris Hussey (Canada’s first professional blogger). For more information and to register: The Blogging Summit.
For more events happening on Monday, please visit the Social Media Week website.

Social Media 101 Summit
Langara College is hosting their ‘Social Media 101 Summit’ on Tuesday, September 20th from 9am to 12pm, at the W2 Cafe in the Woodward’s building. Registration is over half full so get your tickets soon! For more information and to register: Langara College – Social Media 101 Summit.
For more events happening on Tuesday, please visit the Social Media Week website.

Secrets of a Social Media Campaign, with Matt Astifan
UBC Robson Square is hosting the ‘Secrets of a Social Media Campaign, with Matt Astifan’ on Wednesday, September 21st from 10am to 12pm. This event will cover the aspects of creating a successful social media campaign in your business, by analyzing past business campaigns and looking at how people interact online. For more information and to register: Secrets of a Social Media Campaign, with Matt Astifan.
For more events happening on Wednesday, please visit the Social Media Week website.

Social Networking: What Employers Need to Know
Fasken Martineau is hosting the ‘Social Networking: What Employers Need to Know’ event, on Thursday, September 22nd from 12pm to 1:45pm. This event will cover the many legal aspects of employers using social media with relation to their employees. For more information and to register: Social Networking: What Employers Need to Know.
For more events happening on Thursday, please visit the Social Media Week website.

The Enterprise 2.0 Summit
SFU’s Goldcorp Centre for the Arts (Cinema) is hosting the ‘Enterprise 2.0 Summit’, on Friday, September 23rd from 8:45am to 4:15pm. This is a comprehensive social media event being presented by top executives and marketers from leading companies such as, the Ford Motor Company, ING Direct, and Blenz Coffee. This event will have a packed agenda; for more information and to register: The Enterprise 2.0 Summit.
For more events happening on Friday, please visit the Social Media Week website.


To stay on top of the latest news regarding Social Media Week in Vancouver, you can follow them on Twitter @SMWVAN.

You can also watch content live online from around the world via the SMW Official Channel.

Social Media – Twitter for Business

This article is the first in a series I will be writing regarding various Social Media applications and how to apply them to your business. My first article centers around Twitter, a social media application that is very easy to use and can be quite effective in marketing your business online.

Twitter is a very interesting application, enabling people to share their thoughts and connect with others, in 140 characters or less. Twitter has created their Twitter for Business site, enabling business users all around the world access to the latest and greatest information about Twitter and what it can do you for your business, no matter how big or small.

The Twitter for Business site has three main sections – an area where you can learn about the Twitter Basics such as how it all started, a glossary of Twitter terms, best practices, and even how to use Twitter on your mobile phone. Advanced users can learn how to grow a Community online, read case studies, and read up on the latest resources and widgets available. The possibilities are really quite endless!

As if this wasn’t enough, you can even start Advertising on Twitter, where you can use Promoted Tweets which basically send your regular tweets to a broader audience, giving you a lot more exposure. Twitter even offers Advertiser Analytics – enabling its advertisers to measure the results of their campaign.

Twitter has done such a fantastic job of writing all of this content, no wonder they have such a steady following. So why isn’t everyone already on Twitter? I know that some people I have spoken to think it’s ‘too hard’ or think it’s a ‘fad’ or ‘trend’ that they won’t bother learning because it will be gone soon. With over 370,000 new sign-ups DAILY, and a whopping 175,000,000 registered users, Twitter is really a force to be reckoned with online!

If you’d like to read more about how Twitter started, this article by one of its creators, Dom Sagolla (@Dom) titled, “How Twitter Was Born”, is an excellent read. You can also find Dom’s book, 140 Characters: A Style Guide for the Short Form on, with an expanded history of Twitter.

Twitter has also come out with Twitter 101, a special updated guide with even more information about how to use Twitter for your business. Get started today towards promoting your business online with one of the most effective social media applications out there!

If you’d like to follow me on Twitter – you can find me online @agataklein.