QR Codes – Analytics & Tracking

Back in December, I wrote a blog post about “QR Codes – What are they and what can they be used for?”. Further to that post, I wanted to write a quick update regarding the tracking of QR Codes, as I received a comment from one of my readers about this.

Tracking a QR code is done in a similar fashion as tracking any other URL – you just need to know what tools to use. For example, you could use the site bit.ly, which is a fantastic URL shortener (for those of us who love to Tweet!) that not only allows you to quickly shorten your links, but also gives you a snapshot of how many clicks you have had for that link, with real-time tracking.

Bit.ly is amazing because it even has metrics reporting on the links you have shortened, with information on referring sites and user locations. As if that wasn’t enough, bit.ly has even added a custom generated QR Code for each of your links, which, in turn is analyzed and tracked for you as well. I highly recommend this site for its ease of use and effective reporting.

I also found this post, titled Tracking QR Code Performance by Greg Dowling to be quite informative, as it also gives information on various other mobile barcodes out there. As Greg mentions, there is also another QR Code tracker out there done by Google, which can be found at goo.gl.

Overall, I think QR Codes are quite fascinating, and it amazes me at how quickly this technology is growing and catching on.

QR Codes – What are they and what can they be used for?

QR Codes are known as “Quick Response” codes that are two-dimensional, and they were originally developed in Japan by a company called Denso-Wave who created them so that they could be decoded at high speeds. QR Codes can be used on some mobile devices (scanned through the devices’ camera with applicable software), allowing the user to be directed to a specific URL, adding contact information to their device, or to display text.

They have also been used for e-ticketing, loyalty points programs, and many other applications – the possibilities are limitless! One of the most exciting facets of QR Codes is how easy they are to generate (they have a number of free applications online such as Delivr.com’s QR Code Generator) and that they are FREE! Unlike their traditional barcode counterparts, there are no special fonts required and they also don’t have to be scanned from a particular angle.

There are also Dynamic QR Codes where the URL can be changed during the life of the QR Code, allowing the user the ability to point their clients to a new website or promotion details without having to reprint costly advertising materials. Some have used them for the purposes of ‘scavenger hunts’ or ‘weekly clues’ for promotions and deals to their clients with great success. Dynamic QR Codes also have the added appeal of being able to track when and where the codes were scanned to allow for in-depth marketing analysis.

QR Codes are definitely the wave of the future, as they have many applications, and the list just keeps growing and growing.

Try scanning these QR Codes:

Further Resources

Mobile-Barcodes.com and Wikipedia have a wealth of information on QR Codes that is definitely worth checking out.

Send in your feedback on your experiences with QR Codes and any applications you have found that have worked for you!