Back in December, I wrote a blog post about “QR Codes – What are they and what can they be used for?”. Further to that post, I wanted to write a quick update regarding the tracking of QR Codes, as I received a comment from one of my readers about this.
Tracking a QR code is done in a similar fashion as tracking any other URL – you just need to know what tools to use. For example, you could use the site bit.ly, which is a fantastic URL shortener (for those of us who love to Tweet!) that not only allows you to quickly shorten your links, but also gives you a snapshot of how many clicks you have had for that link, with real-time tracking.
Bit.ly is amazing because it even has metrics reporting on the links you have shortened, with information on referring sites and user locations. As if that wasn’t enough, bit.ly has even added a custom generated QR Code for each of your links, which, in turn is analyzed and tracked for you as well. I highly recommend this site for its ease of use and effective reporting.
I also found this post, titled Tracking QR Code Performance by Greg Dowling to be quite informative, as it also gives information on various other mobile barcodes out there. As Greg mentions, there is also another QR Code tracker out there done by Google, which can be found at goo.gl.
Overall, I think QR Codes are quite fascinating, and it amazes me at how quickly this technology is growing and catching on.