One of the most important things Gold Leaf Graphic Design does for its clients is help them develop value-added materials to assist in their marketing efforts. These pieces can include promotional brochures, advertisements, sales catalogues, and a variety of other critical pieces to help them stand out in their respective industries.
Many small businesses have a hard time justifying costs for marketing materials – let alone printed pieces, as long as they do not understand the entire process by which these materials can generate income for their business. This is where Gold Leaf Graphic Design comes in.
For example, one of our clients was looking for a way to reach their target market and “get their product out there”. They were looking for a way to define themselves in the industry, as they noticed their customers were not aware of the vast array of products they supplied. This is a common headache for many businesses.
Once we sat down and discussed their needs, it was determined that a promotional brochure was the best option for their current marketing strategy. There are a few key points that were also realized during this process. For example, we were originally going to be doing a larger product catalogue. However, these take time, and as the main goal was to increase awareness about their product offerings, a smaller and more compact version of a product catalogue was transformed into a promotional brochure. A variety of factors went into this decision, and it was realized that the sooner we got a marketing piece completed, the better. Time is of the essence of course – as if you’re not out there in front of your customers, your competition is.
The key point here is that we took the time to go through their needs analysis. This is absolutely critical. We realized that through doing a smaller promotional brochure in this instance, we could have a quicker launch to the target market and gain interest for the client’s products in the marketplace sooner. Also, for their direct mail strategy, they could spend less on a mail merge (lighter marketing piece) and still reach their audience.
Another important point to consider is that in the time we took to complete their smaller promotional brochure, they could launch it to their customers, and gather data on product sales to better restock their inventory and learn usage trends for their products. Essentially, we would be using the promotional brochure as a soft launch for their marketing campaign to gather intel. Also, for future considerations, a larger and more comprehensive product catalogue would be launched. They would now have a clearer idea of what they wanted for their product offerings in this larger catalogue (as well as what items they should feature, based on sales from the first launch).
As you can see, with just a few simple steps, we were able to create an effective marketing piece that both suited the client’s needs and created essential value for their customers – all because we took the time to listen and ask the right questions.
If you’d like to see how Gold Leaf Graphic Design can help your business, please contact us for assistance with your next marketing campaign.