QR Codes are known as “Quick Response” codes that are two-dimensional, and they were originally developed in Japan by a company called Denso-Wave who created them so that they could be decoded at high speeds. QR Codes can be used on some mobile devices (scanned through the devices’ camera with applicable software), allowing the user to be directed to a specific URL, adding contact information to their device, or to display text.
They have also been used for e-ticketing, loyalty points programs, and many other applications – the possibilities are limitless! One of the most exciting facets of QR Codes is how easy they are to generate (they have a number of free applications online such as Delivr.com’s QR Code Generator) and that they are FREE! Unlike their traditional barcode counterparts, there are no special fonts required and they also don’t have to be scanned from a particular angle.
There are also Dynamic QR Codes where the URL can be changed during the life of the QR Code, allowing the user the ability to point their clients to a new website or promotion details without having to reprint costly advertising materials. Some have used them for the purposes of ‘scavenger hunts’ or ‘weekly clues’ for promotions and deals to their clients with great success. Dynamic QR Codes also have the added appeal of being able to track when and where the codes were scanned to allow for in-depth marketing analysis.
QR Codes are definitely the wave of the future, as they have many applications, and the list just keeps growing and growing.
Try scanning these QR Codes:
Send in your feedback on your experiences with QR Codes and any applications you have found that have worked for you!