Archive for the ‘Print Design’ Category

Oh My Dog! Behaviour Training is a dog training service run by Simone Ritter, CPDT. Simone offers a unique and effective dog training service through the ‘play/praise reward system without food treats’.

Simone came to me with her ideas for her company’s image, and as we worked through a variety of designs, it became clear that one design stood out from the rest. Simone’s concept of the name for her business was ‘Oh my Dog!’ amazing. Catchy. Quick. Memorable. Definitely a winner.

Meeting with Simone really showed me just how much passion she has for dogs, which made us click almost instantly since I am a dog lover as well. I would definitely recommend her to anyone looking for a dog training service. You can find her online at Oh My Dog! Behaviour Training.

The Dance It! Newsletter project was a conceptual design for an editorial project. The newsletter’s purpose was to be a source for the latest news about the local dance scene, complete with featured artists, tips from the pros, competition listings, and much more.

I worked the newsletter with a series of different grids on various pages, which altered the layout and feel of each page. It was a great way to get a lot of information organized into a manner that would be easy for the reader to view.

The Blossom Winery rebranding project was a conceptual design meant to give a sense of what the company’s current labeling for their wines might look like. I opted for a simple yet elegant design, tying in a redesigned company logo with a set colour scheme for each wine.

The end result were labels that were concise and easy to read, as well as easily recognizable on store shelves. The bottles were illustrated with the label mapped out on them to show what they might look like on a shelf.

You can view the company’s wine selections and current branding online at their website.

The Pacifica Resort Hotel has locations at exotic and tropical destinations, and their annual report had to signify the company’s new addition – the launch of their newest resort.Their tagline Come Relax With Us was enhanced with the colour palette I chose for this piece, to convey a tropical yet relaxing atmosphere for the reader.  The financial highlights also needed to be presented in a way that enticed readers to go through them, so I chose to break up the information with colour blocks and imagery for the reader.

These BCIT Nonprofit Management program posters were designed to attract potential students currently involved in a charity organization (either as employees or volunteers) to consider this program of study as an option to further their career goals.

As the program has a unique blend of courses for organization managers and volunteers alike, these posters were constructed in order to reach their respective target market. The poster on the left appeals to the business side of the charity organization (aimed more at office personnel and directors) and the poster on the right appeals to the fundraising side of the organization (aimed more at the volunteers).

More information about the program can be found on BCIT’s website here.

Aqua Paws Hydrotherapy Inc. became the first eco-friendly canine warm water therapy pool in the city of Vancouver. I was approached by its founder, Jacqueline, to design the company’s identity.

Jacqueline wanted the logo to be clean, modern, and simple. This gave me the framework to start developing the logo, which also had to incorporate the visual element of a dog in a lifesaver. I also had to ensure that the illustration of the dog was soft and approachable, as it needed to be visually appealing to a wide audience.

I chose a light blue to offset the harshness of the black in the typography, while also balancing out the browns and blacks in the dog illustration. I also chose a softer and script font for the word ‘aqua’ to show the fluidity of water without having to convey that with a colour, as I wanted the word ‘paws’ to be bigger and bolder while again using the light blue to make it pop in the design. I balanced the entire logo with the word ‘hydrotherapy inc.’ in all caps black font and the entire design was finished off with the illustration situated to the top right to draw the eye in.

Below is an example of the front of the business card.

My Colours Self Promotional Piece

Click and drag the right edge to view each page.

You have stumbled upon a rare piece… a gem of sorts, giving you a glimpse into me. Enjoy your stay and as you flip through the pages, I hope you learn how colour can affect your life and how it has shaped mine.

This piece has been designed to describe the various parts of my personality, by telling a story with colour. Each page has been laid out for a specific colour, and speaks of the colour’s attributes while also giving mention of how that particular colour affects me. I used a very simply but effective grid design to showcase the images that relate to each of the colours. I mimicked that on the opposite side where I used typography effectively for the various words that describe each colour.

Energize Magazine is a health and nutritional magazine aimed at getting people moving. It’s energetic, fun, informative, and full of great recipes and workout tips. I incorporated bright colours with a bold header to introduce the magazine, and found the perfect image for the cover to gain a reader’s attention. Throughout the magazine, I also balanced the content with the right amount of white space, to keep the overall design organized and clean, while allowing for quick and easy reading.

Cover Spread

Inside Spread 1

Inside Spread 2