If you’re a small business owner you probably love what you do. You likely have a lot of knowledge about the product or service you provide and are passionate about it. Displaying the passion and enthusiasm you have for your business to the outside world is not always easy, making it difficult to attract clients.
A business owner’s expertise and excitement helps to engage clients. As many companies and organizations know, if you don’t engage your potential clients, you won’t last long in business. The good news is that there are many opportunities during a business relationship to connect with your customers and clients, even if you only have a few moments of their time. The key is to know how to make them feel valued, and so they keep coming back to your company.
Your Company’s Image
One of the first ways to engage your clients is through your company’s image. That image, also referred to as a brand, helps determine whether or not clients will come to you for products or services, and which clients you appeal to.
Your image involves everything from your logo, to the brochures and pamphlets you send out, to how your staff greets clients, to how your location (if you have one)—or website—looks, to how you follow up with your clients after the transaction is complete.
Your marketing materials should support your image and make it clear, through design and content, what your company does and what sets you apart from the competition. They should be designed to enhance your image and to connect with the clients you seek. They should also give your clients a sense of how passionate you are about what you do, and where your expertise lies. Basically, they should make your client as excited about buying your products or services as you are about providing them.
A unique, eye-catching, professionally designed set of marketing materials—which can include a website, pamphlets, brochures and business cards—gives clients an understanding of you and your business and encourages them to visit your business or website.
Once the clients have come to you, ensuring they feel valued helps keep them coming back. This means acknowledging them when you see them, asking if there is anything further you can help them with and answering any questions they have.
Making sure that the information they need or products they seek are easy to come by is another important step in engaging your clients. If they can’t easily find what they’re looking for, they’ll leave. So organizing your business, and your website, in a logical, understandable manner is vital. Making sure help is nearby in case they can’t find what they need is another important step in helping the client feel valued.
Even after the sale, it’s a great idea to follow up with your clients. Doing so makes your clients feel valued and it lets you know if there are any areas you can improve in. For example, if your business sells products online, following up with a client about her experiences will let you know if there were any difficulties with your website, such as trouble finding the checkout button, or problems with shipping. In such cases, you can rectify the situation and address the client’s concerns, while making her feel her input was valued.
If the client had a wonderful experience, getting a testimonial from her is a great way to highlight what your business does well, and get the word out to other potential clients.
The Design Aspect
One of the great things about small business owners is their passion for what they do, but that passion sometimes gets lost in ineffective marketing materials. Unfortunately, outdated marketing materials get ignored or tossed in the recycling bin, without the consumer taking the opportunity to get to know more about a small business. Business owners need marketing materials that are eye-catching and memorable so they engage their audience.
A talented graphic designer—one who is as passionate about what she does as you are about what you do—can help ensure your enthusiasm and expertise are obvious to potential clients, increasing your organization’s appeal.
Gold Leaf Graphic Design and Consulting can design and create marketing materials that grab your audience’s attention. We can help you with everything from professionally branding your company, to designing attractive and engaging marketing pieces, to creating memorable logos and setting up email marketing campaigns that clients will read. And, we can help you determine which of my services will best suit your needs, so you can focus on other things.
Need help creating eye-catching, memorable brochures, business cards, pamphlets or other marketing materials for your business? Contact us for all your design needs!
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