Aqua Paws Hydrotherapy Inc. became the first eco-friendly canine warm water therapy pool in the city of Vancouver. I was approached by its founder, Jacqueline, to design the company’s identity.
Jacqueline wanted the logo to be clean, modern, and simple. This gave me the framework to start developing the logo, which also had to incorporate the visual element of a dog in a lifesaver. I also had to ensure that the illustration of the dog was soft and approachable, as it needed to be visually appealing to a wide audience.
I chose a light blue to offset the harshness of the black in the typography, while also balancing out the browns and blacks in the dog illustration. I also chose a softer and script font for the word ‘aqua’ to show the fluidity of water without having to convey that with a colour, as I wanted the word ‘paws’ to be bigger and bolder while again using the light blue to make it pop in the design. I balanced the entire logo with the word ‘hydrotherapy inc.’ in all caps black font and the entire design was finished off with the illustration situated to the top right to draw the eye in.
Below is an example of the front of the business card.